Journal of Siberian Federal University. Humanities & Social Sciences / Specifics of Young People Media Communication With the State in Social Networks

Full text (.pdf)
Issue
Journal of Siberian Federal University. Humanities & Social Sciences. 2023 16 (5)
Authors
Gureeva, Anna N.; Kireeva, Polina A.
Contact information
Gureeva, Anna N.: Lomonosov Moscow State University Moscow, Russian Federation; ; ORCID: 0000-0002-8991-0486; Kireeva, Polina A.: Lomonosov Moscow State University Moscow, Russian Federation; ; ORCID: 0000-0002-3720-0087
Keywords
media communication; state; youth; social networks; youth policy; feedback
Abstract

The growing influence of Internet technologies and deep mediatization of social practices contribute to the transformation of the traditional model of communication between the state and citizens. The purpose of this article was to identify the peculiarities of digital interaction between young citizens and government on the example of comments, posted under the publications of public authorities in VKontakte, the largest Russian social network. The study is based on the results of intent-analysis of comments (N=767) from users under the posts of The Federal Agency for Youth Affairs, The Ministry of Sports and The Ministry of Culture. The results show the youth audience’ interest in communication with the state authorities. In online discussions, users usually try to present their own worldview, share their reasoning and draw attention to it. A significant percentage of intensions indicates the commenters’ desire to critically perceive the information published by the officials and evaluate it independently, whether this is approval or criticism. Less often, they show the intention to exert real influence on the activity of public authorities. Moreover, users’ communication in the accounts of public authorities are almost free from destructive intentions. The study seems particularly relevant in the context of Russian youth policy priorities, which include formation of an information field favorable to youth development as well as the intensification of feedback mechanisms between governing bodies, public organizations and young citizens

Pages
841–857
EDN
CISRNK
Paper at repository of SibFU
https://elib.sfu-kras.ru/handle/2311/150126

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