Siberian Federal University

Issue

Journal of Siberian Federal University. Humanities & Social Sciences. 2023 16 (8)

Authors

Leshchinskaia, Natalia M.; Kolesnik, Maria A.; Omelik, Anna A.; Ermakov, Tikhon K.

Contact information

Leshchinskaia, Natalia M.: Siberian Federal University Krasnoyarsk, Russian Federation; ; Kolesnik, Maria A.: Siberian Federal University Krasnoyarsk, Russian Federation; Omelik, Anna A.: Siberian Federal University Krasnoyarsk, Russian Federation; Ermakov, Tikhon K.: Siberian Federal University Krasnoyarsk, Russian Federation

Keywords

the image of AI in popular culture; AI technology; the TV series «Black Mirror»; the image of AI in works of fiction

Abstract

Artificial Intelligence (AI) is being introduced more and more rapidly in various fields. And these processes cause mixed attitudes – from enthusiastic acceptance to total rejection. An important role in shaping the perception of artificial intelligence in society is played by mass culture, the media, art, and especially film. This article is devoted to determining the key characteristics of the image of artificial intelligence in the TV series «Black Mirror» (2011–2019). The choice of this work of mass culture is due to the fact that it is able to have a special effect on the viewer, as the construction of the narrative in each episode is built on the basis of already existing inventions and technologies, which allows the viewer to quickly engage in the problems, showing the possible negative consequences of the introduction of these technologies on man and society, up to the apocalyptic versions of the scenario. For the analysis we chose representative series, which present AI technologies in their material embodiment, show the principles of their operation and the impact on humans

Pages

1331–1342

EDN

VHEJDX

Paper at repository of SibFU

https://elib.sfu-kras.ru/handle/2311/150851

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).