Journal of Siberian Federal University. Humanities & Social Sciences / Kazakh Rhetorical Ideal and Worldview. Description of Identity

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Issue
Journal of Siberian Federal University. Humanities & Social Sciences. 2024 17 (10)
Authors
Urazaeva, Kuralay B.; Razumovskaya, Veronica A.; Zharkynbekova, Sholpan K.; Idrisova, Elmira T.
Contact information
Urazaeva, Kuralay B. : L. N. Gumilyov Eurasian University Astana, Republic of Kazakhstan; ; Razumovskaya, Veronica A.: Siberian Federal University Krasnoyarsk, Russian Federation; ; Zharkynbekova, Sholpan K.: L. N. Gumilyov Eurasian University Astana, Republic of Kazakhstan; Idrisova, Elmira T.: K. Zhubanov Aktobe Regional University Aktobe, Republic of Kazakhstan;
Keywords
identity; zhyrau; biys; worldview; world conduct
Abstract

The article is devoted to the study of Kazakh rhetoric from the perspective of the rhetorical ideal and rhetorical identity as identity factors. The primary subject of the work is the interpretation of the worldview with hermeneutics and structural- semiotic approach. The secondary subject of study is illocutionary and perlocutionary influence on the reader. The aim of the article is to establish the connection between identity and the rhetorical ideal. Such a view requires the identification of the connection between reflexion and pandeterminism, their embodiment by means of allegory and symbolism, together with the author’s influence on the addressee by means of rhetorical argumentation. The description of rhetorical identity is shown in connection with the rhetorical competence of zhyrau and biys. The methodology of the article is based on the principles of classical and communicative rhetoric, neo-rhetoric and communicative ontology. The methods of linguoculturology, linguopragmatics and linguophilosophy, as well as comparative- typological and structural-semiotic methods were used. In the process of the research the following results were obtained. The principles of describing the rhetorical ideal, rhetorical, cultural and national identity have been developed. The role of reflexion and pandeterminism as a philosophical and aesthetic basis of the worldview is shown. The function of allegory and symbolism is characterised as applied to the embodiment of the world perception and the rhetorical ideal. The role of rhetorical argumentation in the formation of rhetorical identity is substantiated. The role of the precedent worldview for the interpretation of the rhetorical ideal is proved. The analysis of communicative strategies of zhyrau and biys, the mechanism of listener’s perception is studied in the context of speech activity and speaker’s manipulative techniques. The field of application of the results is the history and theory of Kazakh literature, theory and practice of fiction translation, educational activities of universities and schools in terms of studying Kazakh rhetoric. The obtained results contribute to the development of the concept of Kazakh rhetoric as a matrix of value consciousness of Kazakhs (worldview). The practical dimension is a system of recommendations for worldview. The representation of the Kazakh rhetorical ideal implies the systematisation of ontological and phenomenological concepts as a source of identity

Pages
2003–2014
EDN
YEJWLH
Paper at repository of SibFU
https://elib.sfu-kras.ru/handle/2311/154137

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