Journal of Siberian Federal University. Humanities & Social Sciences / The Agenda in Social Media and Federal News Agencies: Thematic Gap and Semantic Unity (the Example of Russia’s “Digital Youth”)

Full text (.pdf)
Issue
Journal of Siberian Federal University. Humanities & Social Sciences. 2025 18 (1)
Authors
Dunas, Denis V.; Tolokonnikova, Anna V.; Babyna, Dariana A.; Boyko, Olga A.; Sidorov, Evgeny A.
Contact information
Dunas, Denis V.: Lomonosov Moscow State University Moscow, Russian Federation; ; ORCID: 0000-0002-8531-3908; Tolokonnikova, Anna V.: Lomonosov Moscow State University Moscow, Russian Federation; ORCID: 0000-0002-2527-2307; Babyna, Dariana A.: Lomonosov Moscow State University Moscow, Russian Federation; ORCID: 0000-0002-0066-9674; Boyko, Olga A.: Lomonosov Moscow State University Moscow, Russian Federation; ORCID: 0009-0000-1883-9363; Sidorov, Evgeny A.: Lomonosov Moscow State University Moscow, Russian Federation; ORCID: 0009-0006-1181-9048
Keywords
agenda setting; media usage; generation Z; social media; news agencies
Abstract

The article examines the representation of agenda items of popular youth-oriented communities in social networks in the agendas of news agencies through content analysis. It shows that these agendas have almost no overlap (only four out of twenty items) and, despite the similar format of the news, emphasize different aspects of the events. Meanwhile, online communities are full of social responsibility in the choice of newsworthy events in some cases paying more attention to significant dates related to the memory of the Great Patriotic War than federal news agencies. At the same time, channels in social networks pay more attention to the lifestyle of young people and Internet phenomena than federal media. The understanding of the online resources’ administrators of the target audience current interests and the young Russians lifestyle peculiarities has shaped the place of social media as a crucial channel of news media consumption for representatives of the Generation Z

Pages
178–193
EDN
LDWPTK
Paper at repository of SibFU
https://elib.sfu-kras.ru/handle/2311/154385

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