Journal of Siberian Federal University. Humanities & Social Sciences / On Consciousness and Environmental Awareness in Consumer Behavior

Full text (.pdf)
Issue
Journal of Siberian Federal University. Humanities & Social Sciences. 2025 18 (6)
Authors
Rozhdestvenskaya, Elena M.; Malanina, Veronika A.; Klemasheva, Elena I.; Kashapova, Elmira R.
Contact information
Rozhdestvenskaya, Elena M. : National Research Tomsk Polytechnic University Tomsk, Russian Federation; ; ORCID: 0000-0001-8985-0017; Malanina, Veronika A.: National Research Tomsk Polytechnic University Tomsk, Russian Federation; ORCID: 0000-0001-7331-0358; Klemasheva, Elena I.: National Research Tomsk Polytechnic University Tomsk, Russian Federation; ORCID: 0000-0001-7344-3927; Kashapova, Elmira R. : National Research Tomsk Polytechnic University Tomsk, Russian Federation; ORCID: 0000-0002-5447-3941
Keywords
consumption practices; conscious consumption; environmental behavior; sustainable development; consumer behavior
Abstract

Ecological awareness and consciousness influence the formation of a new consumer culture, forming a pro-environmental behavior in the public interests of sustainable development. The methodological approach is based on the understanding of conscious consumption practice as the implementation of pro- ecological actions to address the capabilities of an individual. The empirical basis of the study is provided by focus group discussions conducted in autumn 2024 (N1=9, 25–35 years; N2=9; 60–70 years). The paper compares consumer behavior stereotypes revealed in focus groups and statistically significant patterns of consumer behavior according to VCIOM data. The resulting patterns of consumer awareness and sustainability demonstrate low trust in horizontal ties in sustainable behavior domain. Respondents tend to focus on reasonable economizing and shift responsibility. Consciousness and environmental awareness increases with aging

Pages
1164–1174
EDN
JELPXI
Paper at repository of SibFU
https://elib.sfu-kras.ru/handle/2311/156197

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