Journal of Siberian Federal University. Humanities & Social Sciences / Diverse “Soft Power” of the Changing World: Mission and Evolution

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Issue
Journal of Siberian Federal University. Humanities & Social Sciences. 2015 8 (8)
Authors
Moskvich, Yuri N.
Contact information
Moskvich, Yuri N.:Krasnoyarsk State Pedagogical University named after V.P. Astafiev 89 Ada Lebedeva Str., Krasnoyarsk, 660049, Russia; E-mail:
Keywords
picture of the world; global crises; flexible consciousness; innovative waves; soft skills; “soft power” in the economy and politics
Abstract

This paper analyzes the global challenges and possible responses to them. Explores New coping mechanisms to global change such as “flexible consciousness “, “soft skills”, “soft cooperation”, “soft competition”, “soft power” to resolve the existing global problems are considered. The nature of innovation process and the importance of “soft power”, promoting its creation are analyzed. The formation process of an innovative society as the basis for a new global soft power, preventing the negative effects of non-linear accelerated development of the world is investigated

Pages
1667-1674
Paper at repository of SibFU
https://elib.sfu-kras.ru/handle/2311/19735

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