- Issue
- Journal of Siberian Federal University. Humanities & Social Sciences. 2015 8 (11)
- Authors
- Tarasenko, Tatiana V.
- Contact information
- Tarasenko, Tatiana V.:Reshetnev Siberian State Aerospace University 31 Krasnoyarsky Rabochy, Krasnoyarsk, 660037, Russia; E-mail:
- Keywords
- campaign; media; language; civilian population
- Abstract
This article is about the language that is the object of campaigns and projects. These events (the Total Dictation and Dicos d’or) firstly attract the attention of the media, and due to them the civilian population shows the interest for the campaign. Such pseudo-events as “The millionth English word” provoke a scientific discussion about the lexical richness of a language, attract the general public and stimulate interest in the language, in studying it.
- Pages
- 2669-2676
- Paper at repository of SibFU
- https://elib.sfu-kras.ru/handle/2311/19931
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).