- Issue
- Journal of Siberian Federal University. Humanities & Social Sciences. 2011 4 (5)
- Authors
- Orlova, Olga V.
- Contact information
- Orlova, Olga V. : Tomsk State Pedagogical University , 60 Kievskaya, Tomsk, 634061 Russia
- Keywords
- media concept; cultural and verbal prototypes; life cycle; world modeling potential
- Abstract
The article analyses the role of cultural prototypes in the discursive and stylistic formation and development of global symbol of the modern epoch - media concept oil. It is proved that force of world modeling potential of the media concept is caused by power of the informational and interpretative impulses, broadcast its mental prototypes such as gold and coal.
- Pages
- 688-695
- Paper at repository of SibFU
- https://elib.sfu-kras.ru/handle/2311/2355
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).