Journal of Siberian Federal University. Humanities & Social Sciences / The Role of Cultural Prototypes in Discursive and Stylistic Evolution of Media Concept Oil

Full text (.pdf)
Issue
Journal of Siberian Federal University. Humanities & Social Sciences. 2011 4 (5)
Authors
Orlova, Olga V.
Contact information
Orlova, Olga V. : Tomsk State Pedagogical University , 60 Kievskaya, Tomsk, 634061 Russia
Keywords
media concept; cultural and verbal prototypes; life cycle; world modeling potential
Abstract

The article analyses the role of cultural prototypes in the discursive and stylistic formation and development of global symbol of the modern epoch - media concept oil. It is proved that force of world modeling potential of the media concept is caused by power of the informational and interpretative impulses, broadcast its mental prototypes such as gold and coal.

Pages
688-695
Paper at repository of SibFU
https://elib.sfu-kras.ru/handle/2311/2355

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