Journal of Siberian Federal University. Humanities & Social Sciences: Integration of Diversification and Systematic Approach in the Development of Corporate Management Consumer Market Entities

Journal of Siberian Federal University. Humanities & Social Sciences / Integration of Diversification and Systematic Approach in the Development of Corporate Management Consumer Market Entities

Issue: Journal of Siberian Federal University. Humanities & Social Sciences. 2012 5 (10)
Authors: Chaplina, Albina N.; Gerasimova, Elena A.; Shchitnikov, Aleksandr S.
Contact information: Chaplina, Albina N. : Siberian Federal University Krasnoyarsk State Institute of Economics and Trade , 2 Lidii Prushinskoy Str., Krasnoyarsk, 660075 Russia , e-mail: ; Gerasimova, Elena A. : Siberian Federal University Krasnoyarsk State Institute of Economics and Trade , 2 Lidii Prushinskoy Str., Krasnoyarsk, 660075 Russia; Shchitnikov, Aleksandr S. : Siberian Federal University Krasnoyarsk State Institute of Economics and Trade , 2 Lidii Prushinskoy Str., Krasnoyarsk, 660075 Russia
Keywords: integration; systematic approach; diversification; corporate management; the retail network structure
Abstract: The article discusses the application of an integrated approach in the development of corporate management, the development of a systematic approach to managing network business. The main trends in the retail trade are studied. The classification of the management models, adopted in the modern network trade, as well as the ability to integrate diversity and systematic approach are offered.
Pages: 1434-1444
Paper at repository of SibFU: https://elib.sfu-kras.ru/handle/2311/3062