Journal of Siberian Federal University. Humanities & Social Sciences / Integration of Diversification and Systematic Approach in the Development of Corporate Management Consumer Market Entities

Full text (.pdf)
Issue
Journal of Siberian Federal University. Humanities & Social Sciences. 2012 5 (10)
Authors
Chaplina, Albina N.; Gerasimova, Elena A.; Shchitnikov, Aleksandr S.
Contact information
Chaplina, Albina N. : Siberian Federal University Krasnoyarsk State Institute of Economics and Trade , 2 Lidii Prushinskoy Str., Krasnoyarsk, 660075 Russia , e-mail: elenasvo@mail.ru; Gerasimova, Elena A. : Siberian Federal University Krasnoyarsk State Institute of Economics and Trade , 2 Lidii Prushinskoy Str., Krasnoyarsk, 660075 Russia; Shchitnikov, Aleksandr S. : Siberian Federal University Krasnoyarsk State Institute of Economics and Trade , 2 Lidii Prushinskoy Str., Krasnoyarsk, 660075 Russia
Keywords
integration; systematic approach; diversification; corporate management; the retail network structure
Abstract

The article discusses the application of an integrated approach in the development of corporate management, the development of a systematic approach to managing network business. The main trends in the retail trade are studied. The classification of the management models, adopted in the modern network trade, as well as the ability to integrate diversity and systematic approach are offered.

Pages
1434-1444
Paper at repository of SibFU
https://elib.sfu-kras.ru/handle/2311/3062

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).

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