Siberian Federal University 
- Issue
- Journal of Siberian Federal University. Humanities & Social Sciences. 2017 10 (2)
- Authors
- Chernyavskaya, Valeria
- Contact information
- Chernyavskaya, Valeria: Peter the Great St. Petersburg Polytechnic University 29 Politekhnicheskaya Str., St. Petersburg, 195251, Russia;
- Keywords
- style of thinking; cognitive style; linguo-cultural pattern; scientific text; monoculture; multiculture
- Abstract
The aim of the research is to look into specific linguistic principles of analyzing linguo-cultural identity in scientific communication. The author focuses here on cultural specificity of cognition: any cognitive activity is social-cultural in nature. So the study of scientific text as “embodied cognition” should be social-cultural as well as linguistic. It is a new object of a complex multidisciplinary study, which involves the identification of standards in academic text presenting a cognitive result in the most adequate and relevant way. A key notion of the study is the notion of culturally determined norms. It is described relating to the concept of the style of thinking. The latter is idioethnic cognitive style, which determines specific character of national academic traditions, approaches to mental task-solving and finally specific character of verbalization of the scientific result in scientific texts belonging to different language cultures. Methods used: semantic and linguo-pragmatic text analyses, critical discourse analyses. Findings and Results: it was found that the linguo-cultural normalizing prototypes establish the rules of incorporating a scientific result in scientific continuum. The violation of cultural norms could become the factor preventing a reader’s understanding, if the reader possesses another cognitive style of thinking and belongs to another culture. In securing competitive advantage in the knowledge-based science they are a matter of utmost importance
- Pages
- 219-227
- Paper at repository of SibFU
- https://elib.sfu-kras.ru/handle/2311/31522
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).