Journal of Siberian Federal University. Humanities & Social Sciences / Opinion Leaders Are New Information Élite

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Issue
Journal of Siberian Federal University. Humanities & Social Sciences. 2008 1 (4)
Authors
Zubanova, Ludmila B.
Contact information
Ludmila B. Zubanova: Chelyabinsk State Academy of Culture and Arts, 36-a Ordjonikidze st., Chelyabinsk, 454135 Russia, e-mail: kaf-fil@chgaki.ru
Keywords
popularity; a perception of leadership; information elite; a new public media-hero; opinion leaders; a theory of mass communication
Abstract

The article concerns the concept of new information élite defined as opinion leaders in American sociologist P.Lazarsfeld’s terminology. The problem of personified influence of leaders upon the public consciousness of the audience is analyzed.

Pages
481-485
Paper at repository of SibFU
https://elib.sfu-kras.ru/handle/2311/847

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).

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