Journal of Siberian Federal University. Humanities & Social Sciences / Internet-Heuristics in Translation of Branding Terminology

Full text (.pdf)
Issue
Journal of Siberian Federal University. Humanities & Social Sciences. 2013 6 (12)
Authors
Chistova, Elena V.
Contact information
Chistova, Elena V.:Siberian Federal University 79 Svobodny, Krasnoyarsk, 660041 Russia; E-mail:
Keywords
Internet-heuristics; information search; translation; terminology; branding
Abstract

This article describes the algorithm of translating special texts in the field of branding with implementation of Internet-heuristics methods. The author explains the urgency studying the terminology of branding, reveals the notion of Internet-heuristics, describes translation problems and offers her own methods of overcoming these problems

Pages
1896-1904
Paper at repository of SibFU
https://elib.sfu-kras.ru/handle/2311/10129

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