Journal of Siberian Federal University. Humanities & Social Sciences / Construction of Political “Others” Through Multimodal Texts (Cartoons) in British Press

Full text (.pdf)
Issue
Journal of Siberian Federal University. Humanities & Social Sciences. 2014 7 (8)
Authors
Kulikova, Liudmila V.; Detinko, Iuliia I.
Contact information
Kulikova, Liudmila V.:Siberian Federal University 79 Svobodny, Krasnoyarsk, 660041, Russia; E-mail: ; Detinko, Iuliia I.:Siberian Federal University 79 Svobodny, Krasnoyarsk, 660041, Russia
Keywords
political discourse; construction; political “others”; intra-cultural and inter-cultural perspectives; multimodal text; multimodal analysis; cartoon in the British press
Abstract

Cartoons as types of multimodal texts are actively exploited in a media determined political discourse for construction of “others” which is especially characteristic of the British press. In politics “others” can be viewed in two perspectives: intra-cultural and inter-cultural. Intra-cultural perspective presents the relationships between political parties within one culture, e.g. Conservative Party, Labour Party and Liberal Democrat Party within British culture. In the inter-cultural perspective, the attitudes of the particular culture’s politicians towards their counterparts or political groups outside this culture are shown, e.g. Britain’s relationships with Russia, the United States of America, France, etc. The general principles of multimodal analysis being the basic methods for the cartoons interpretation, the idea is that in each of the two perspectives the mechanism of representing the “others” is different. The specific features reveal themselves through the level of interdiscursiveness, emotionality, generalization, detail, use of metaphors, the strategy in frames of which this or that multimodal text contributes to the construction of the image of the “others”

Pages
1381-1392
Paper at repository of SibFU
https://elib.sfu-kras.ru/handle/2311/13318

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