Journal of Siberian Federal University. Humanities & Social Sciences / Methodological Approach to Forming Criteria for Selecting Food Products for Territorial Branding

Full text (.pdf)
Issue
Journal of Siberian Federal University. Humanities & Social Sciences. 2020 13 (11)
Authors
Butova, Tatiana G.; Demakova, Evgenia A.; Ulina, Svetlana L.; Egoshina, Olga L.; Mutovin, Sergey I.; Danilina, Elena P.
Contact information
Butova, Tatiana G.: Siberian Federal University Krasnoyarsk, Russian Federation; ; Demakova, Evgenia A.: Siberian Federal University Krasnoyarsk, Russian Federation; ; Ulina, Svetlana L.: Siberian Federal University Krasnoyarsk, Russian Federation; ; Egoshina, Olga L.: Siberian Federal University Krasnoyarsk, Russian Federation; ; Mutovin, Sergey I.: Siberian Federal University Krasnoyarsk, Russian Federation; Scientific Research Institute of the Federal Penitentiary System Moscow, Russian Federation; ; Danilina, Elena P.: Krasnoyarsk State Medical University named after Prof. V.F. Voino-Yasenetsky Krasnoyarsk, Russian Federation;
Keywords
territorial branding; product branding of territories; food branding; criteria for food preferences; methodology for selecting food criteria for territorial branding
Abstract

Modern trends in consumer behaviour and the new business environment in Russian regions and territories focused on local food production have led to increased attention to territorial branding. At the same time, there are virtually no scientific justifications for territorial branding of food products, which has resulted in a lack of methodological recommendations for product branding by local producers and, consequently, in the inefficient practical solutions as regards territorial branding concepts. The lack of a territorially relevant definition of product branding and criteria for selecting food products for branding turned the authors to their own interpretations based on theoretical research. The testing of the methodical approach coupled with empirical research provided evidence of the correctness of the approach selected and the criteria for consumers’ preferences in choosing food products, in particular, certain groups of food products manufactured in Krasnoyarsk

Pages
1880–1892
DOI
10.17516/1997-1370-0692
Paper at repository of SibFU
https://elib.sfu-kras.ru/handle/2311/137755

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