Journal of Siberian Federal University. Humanities & Social Sciences / Logos, Ethos and Pathos in Presidential Addresses to the Nation

Full text (.pdf)
Issue
Journal of Siberian Federal University. Humanities & Social Sciences. 2023 16 (6)
Authors
Boginskaya, Olga A.
Contact information
Boginskaya, Olga A.: Irkutsk National Research Technical University Irkutsk, Russian Federation;
Keywords
persuasion; persuasive discourse; persuasive strategy; logos; ethos; pathos; presidential address
Abstract

The present study investigates the role of discursive strategies in enhancing the persuasive power of the claims and justifying political decisions in presidential emergency addresses to the nation. Adopting Aristotle’s persuasion theory, the present study aims to identify the frequency, types and functions of persuasive strategies used by the Russian President to convince the people – logos (reason), ethos (credibility) and pathos (emotion). Five emergency presidential addresses delivered by Putin were analyzed to achieve this aim. The data was explored using the statistical and interpretative methods. The study found that persuasive strategies are an integral part of the presidential addresses used to forge an effective relationship and convince the nation to accept decisions made by the President. The findings revealed that all three types of persuasive strategies – Logos, Pathos and Ethos – appeared in Putin’s addresses with the priority of appeals to emotions (Pathos). The use of these strategies constitutes a crucial element of Putin’s rhetoric and indicates the President’s conceptualization of this type of discourse as being persuasive

Pages
884–894
EDN
KIMEFC
Paper at repository of SibFU
https://elib.sfu-kras.ru/handle/2311/150130

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