Journal of Siberian Federal University. Humanities & Social Sciences / Repositioning of Regional High-Tech Products in the Global Sales Markets

Full text (.pdf)
Issue
Journal of Siberian Federal University. Humanities & Social Sciences. 2023 16 (10)
Authors
Vasilyeva, Zoya A.; Filimonenko, Irina V.
Contact information
Vasilyeva, Zoya A.: Siberian Federal University Krasnoyarsk, Russian Federation; Filimonenko, Irina V.: Siberian Federal University Krasnoyarsk, Russian Federation;
Keywords
export; importing countries; technological leadership; repositioning strategies; high-tech products
Abstract

The gaps in global value chains (GVCs) caused by the current global economic and political agenda have served as a reason an objective need to revise the approaches of Russian regions to the formation of export strategies and the positioning of industrial companies in the world commodity markets. The purpose of this research is to propose an approach to the development of strategic repositioning of regional export high-tech products in the world commodity markets, taking into account the scale and life cycle stage of demand and the level of technological leadership. The methods of structural and dynamic analysis and grouping are used as research methods; this makes it possible to differentiate regional manufacturers of high-tech products according to the scale and tempo of global demand growth; strategic repositioning methods of types of export products using the parameters “ the share of regional export high-tech products in meeting global demand – “the ratio of the share of high-tech products in the total regional exports to the share of high-tech products in world exports”; it allows to justify the type choice of repositioning strategy, taking into account risk minimization and ensuring the target parameters of the development of the regional economy. The mapping results of the repositioning manufacturers from the Krasnoyarsk Territory in the world commodity markets are presented on the example of export high-tech products (code of the commodity nomenclature of foreign economic activity (CNFEA) – 71). The proposed approach to the research makes it possible to form scientifically-based managerial decisions on the choice of export strategies, taking into account the potential of technological leadership and volume optimization of high-tech products from regional manufacturers for national and global commodity markets

Pages
1705–1719
EDN
YIANFP
Paper at repository of SibFU
https://elib.sfu-kras.ru/handle/2311/151746

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