Journal of Siberian Federal University. Humanities & Social Sciences / Comparative Analysis of Customer Satisfaction with Online and Offline Fitness Programs

Full text (.pdf)
Issue
Journal of Siberian Federal University. Humanities & Social Sciences. 2024 17 (2)
Authors
Polyakova, Olga; Perveeva, Viktoriia A.
Contact information
Polyakova, Olga: Sheffield Hallam University Sheffield, United Kingdom; Perveeva, Viktoriia A. : «BVT15» Limited Liability Company Saint-Petersburg, Russian Federation; vikperveeva@gmail.com
Keywords
online fitness training; remote training; distance physical education; exercise; satisfaction with online fitness training
Abstract

The article deals with the comparison of customer satisfaction with online fitness training and identifies the factors determining the level of customer satisfaction. An ascertaining and controlling questionnaire revealing customers’ attitudes towards online fitness training, showing customers’ satisfaction with online classes (compared to offline fitness training) was conducted. The attributes and distinction of online fitness and offline fitness from fitness using digital technologies (video lessons, blog, specialized smartphone applications, etc.) were defined. The organizing online fitness training methodology, based on the application of online calls to accompany and meet the needs of customers, was compiled and substantiated. It has been established that the following determinants exist which determine the level of clients’ satisfaction with fitness training: level of expectation, presence and degree of involvement of a trainer, quality of training program, consistency, individual approach, synchrony of training sessions, possibility to maintain physical activity. As a result, we conclude that many trainees have not had their first experience of participating in an online training session. We therefore assume that the first demonstration session (its quality, content, organization) largely determines future participation in training. If the client is satisfied with the trial session, it is highly likely that they will participate in online training again

Pages
247–256
EDN
PEWMBY
Paper at repository of SibFU
https://elib.sfu-kras.ru/handle/2311/152593

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).

Меню