Journal of Siberian Federal University. Humanities & Social Sciences / The Strategy of Legitimization of Russian Obscene Language in Public Discourse as a Realization of Destructive Ideology

Full text (.pdf)
Issue
Journal of Siberian Federal University. Humanities & Social Sciences. 2024 17 (5)
Authors
Evseeva, Irina V.; Slavkina, Inga A.
Contact information
Evseeva, Irina V.: Siberian Federal University Krasnoyarsk, Russian Federation; ; ORCID: 0000-0003-0495-033X; Slavkina, Inga A.: Siberian Federal University Krasnoyarsk, Russian Federation; ; ORCID: 0000-0001-7549-4453
Keywords
Russian obscenities; public space; Overton Window technology; legitimation strategy; speech influence tactics; consumer goods with obscene inscriptions
Abstract

The article considers the strategy of legitimizing the use of in public space as a realization of destructive ideology that undermines the national security of the Russian Federation. It shows the step-by-step action of the technology “Overton Window”, which introduces into people’s consciousness since the late twentieth century the idea that the obscenities in the Russian language is historically conditioned and is an integral part of the culture of the Russian people. The use of this technology for the purpose of systematic vulgarization of the Russian language shows that the Russian language is one of the targets of information and psychological warfare waged against the Russian Federation. One of the vivid examples of bringing the “Overton Window” technology to the final stage is the use of obscene language on consumer goods in their widespread distribution through marketplaces. On the material of modern texts-descriptions of consumer goods with obscene inscriptions, posted in the online store Wildberries, the manipulative strategy of legitimization of Russian obscene language, realized through a number of tactics of speech impact, is revealed. The attitude of young people to consumer goods with “maternity print” is carried out by analyzing and linguistically describing the results of the conducted questionnaire survey of students. The results of the study can be applied in the educational process in the implementation of training courses of communicative orientation and disciplines reflecting the state of the modern Russian language, as well as in the linguistic examination of texts containing obscene vocabulary

Pages
963–976
EDN
WYNAIS
Paper at repository of SibFU
https://elib.sfu-kras.ru/handle/2311/152899

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).