Journal of Siberian Federal University. Humanities & Social Sciences / Targeting As a Modern Strategy of Information Influence (Based on the Material of German- Language Electronic Media)

Full text (.pdf)
Issue
Journal of Siberian Federal University. Humanities & Social Sciences. 2025 18 (10)
Authors
Guseinova, Innara A.; Gorozhanov, Alexey I.
Contact information
Guseinova, Innara A. : Moscow State Linguistic University Russian Federation, Moscow; ORCID: 0000-0002-6544-699X; Gorozhanov, Alexey I. : Moscow State Linguistic University Russian Federation, Moscow; ; ORCID: 0000-0003-2280-1282
Keywords
targeting; strategy; information impact; historical matrix; tactics of imposition; soft power; ambisemia
Abstract

The article considers targeting as one of the currently popular strategies of information influence used in foreign media. Traditionally, this strategy is considered within the marketing discourse; it is used to promote goods and services in social networks. However, there is a tendency to use marketing mechanisms in modern political discourse – in media discourse, in military discourse, in journalistic discourse and others. Targeting for interdiscursive purposes acquires the functions of imposing and promoting certain images, among which the image of the enemy should be singled out separately – the aggressor country, the “evil empire” ect. In this regard, we believe it is important to reveal the tactics that contribute to the implementation of targeting for these purposes. The object of the study is an array of texts from German-language media devoted to modern military-political events with an emphasis on the formation of the image of the enemy. The relevance of the research consists in the need to consider tactics aimed at providing a negative information impact on German-speaking readers. As a result of the analysis of empirical material in German, a conclusion is made about the intensive use of tactics of discriminatory rhetoric, imposition, tactics of immersion of contemporary content in the historical matrix, tactics of using ambisemia, tactics of object replacement and tactics of “soft power”. As a result of their complex use in the inter-institutional space, the German-speaking reader forms an image of the enemy through the use of targeting

Pages
1992–2003
EDN
QGRQFG
Paper at repository of SibFU
https://elib.sfu-kras.ru/handle/2311/157513

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