Journal of Siberian Federal University. Humanities & Social Sciences: Creative Technologies in Corporative Communication

Journal of Siberian Federal University. Humanities & Social Sciences / Creative Technologies in Corporative Communication

Issue: Journal of Siberian Federal University. Humanities & Social Sciences. 2010 3 (2)
Authors: Kaverina, Elena A.
Contact information: Kaverina, Elena A. : Herzen State Pedagogical University of Russia; 48 Moyka River Embankment, St. Petersburg, 191186 Russia, e-mail:
Keywords: creativity; corporate communications; special events; advertising; public relations; communicative technologies; communicative activities; symbolic capital
Abstract: The material presented in the article reveals essential issues of practical culture science. The article is devoted to studying the phenomenon of creativity and creative process in corporate communications. Aesthetical and ethical aspects of creativity used in the process of generating ideas for advertisement and public relations are being analyzed in the article. The article presents some techniques of coming up with creative ideas for special events and proposes methods, which increase effectiveness of communicative activities.
Pages: 187-193
Paper at repository of SibFU: https://elib.sfu-kras.ru/handle/2311/1609