Journal of Siberian Federal University. Humanities & Social Sciences / Local and Regional Identity of Siberian Cities in the XXI Century

Full text (.pdf)
Issue
Journal of Siberian Federal University. Humanities & Social Sciences. 2015 8 (Supplement)
Authors
Plotnikova, Maria M.
Contact information
Plotnikova, Maria M.:Department of Social and Economic Disciplines International Institute of Economics and Linguistics of Irkutsk State University 6-307 Ulan-Batorskaya Str., Irkutsk, 664082, Russia; E-mail:
Keywords
local identity; regional identity; Siberian cities; territorial branding; Soviet discourse
Abstract

Local and regional identity of the modern Siberian cities are updated such processes as the development of tourism, socio-economic situation in Siberia, understanding collective memory of the previous segment history, active migration processes. Federal center initiates the tourism development.Tourism attracts territorial branding and among other things a discussion of the options the third capital of Russia. Socio-economic situation in Siberia is not equal to other Russian regions. Collective memory refers to the Soviet discourse. Siberian identity is not always an indicator of the growth of political consciousness. It is determined by the migration process to a greater extent. Migration is high among Siberian youth, Young people are going into a major educational centers for study. Also retirees relocating from the Northern territories in the center. These young people and pensioners will feel Siberians because the identity associated with the territory (local identity) is largely determined by the duration of their stay. Migration policy of the Soviet Union and repression also make a modern update of local identity. It is necessary to form the concept of branding is not only for each city separately but for the region as a whole for the modern development of Siberia. It is a modern tool for attracting attention to the region. Siberians should be the main target segment

Pages
245-252
Paper at repository of SibFU
https://elib.sfu-kras.ru/handle/2311/16662

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