Siberian Federal University 
- Issue
- Journal of Siberian Federal University. Humanities & Social Sciences. 2015 8 (8)
- Authors
- Gruzdev, Andrey A.; Konukhova, Anastasiya V.; Podyapolskiy, Sergey A.
- Contact information
- Gruzdev, Andrey A.:Siberian Federal University 79 Svobodny, Krasnoyarsk, 660041, Russia; Konukhova, Anastasiya V.:State Scientific Library of Krasnoyarsk Krai 114 Karl Marx Str., Krasnoyarsk, 660017, Russia; Podyapolskiy, Sergey A.:Law firm “Crisis Management Group” 8 Maerchak Str., Krasnoyarsk, 660075, Russia; E-mail:
- Keywords
- soft power; Indian policy; Indian culture; Russian-Indian relations; Bollywood; diamond market; cultural wars; a socio-cultural image; IT outsourcing; Bollywood
- Abstract
The authors study a complex and partly contradictory process of modern India’s soft power formation. They focus on such components as Bollywood (Indian “dream factory”), music and dance, fabrics and attributes, diamond industry, Bangalore (territory of innovative technologies development) and internal and external policy. The conception of three socio-cultural images of “India’s soft power” serves the methodological basis of the work. The first one relates to colonial India, the country’s historical past and the ideas of oriental luxury. The second one is associated with the policy of non-violent resistance. The third one comprises all the variety of modern information technologies. The authors come to the conclusion that a harmonious balance of the three images and synthesis of various components contribute to strengthening of India’s soft power
- Pages
- 1724-1737
- Paper at repository of SibFU
- https://elib.sfu-kras.ru/handle/2311/19739
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).