Journal of Siberian Federal University. Humanities & Social Sciences / Cultural Globlization and Its Impacts on Students in Socio-Economically Backward District Bhakkar of Pakistan During 21st Century

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Issue
Journal of Siberian Federal University. Humanities & Social Sciences. 2015 8 (11)
Authors
Abbas, Syed Raheem; Asim, Muhammad
Contact information
Abbas, Syed Raheem:College Bhakkar Pakistan; E-mail: ; Asim, Muhammad:College Asghar Mall, Rawalpindi Pakistan;E-mail:
Keywords
Cultural Hybridization; Bhakkar; Western Culture; Moral Values; Lifestyle; Erosion; McDonald’s; Cultural Heritage
Abstract

Globalization is currently an important wonders subjecting on economic activities, socio-cultural element, political aspect and so on. This paper is made mainly on cultural changes directing the impact on moral issue and lifestyle in the Pakistan and particularly Government College Bahkkar, University of Sargodha students. The study finds the domination of Western culture on all lives that wear away cultural heritage and moral values. There has been creating consumerism by which western lifestyles are on diffusion. The specific objective of the study is to analyze how globalization rapidly transforms the social values and living pattern in the traditional societies in Bahkkar students. There have been some negative aspects; but modernization process is positively functioning as well. Most of the data is mainly collected from two institutions; government college Bhakkar and University of Sargodha Bhakkar Campus sources. The study findings would be helpful for the Bhakkar students to be aware of cultural hybridization in the age of globalization. It is thought that some new ideas and information may be added into social sciences

Pages
2152-2161
Paper at repository of SibFU
https://elib.sfu-kras.ru/handle/2311/19867

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