Journal of Siberian Federal University. Humanities & Social Sciences: From the History of the 2005 British General Elections: The Application of Political Marketing in New Labours PR Campaign During the 2005 General Elections in the UK

Journal of Siberian Federal University. Humanities & Social Sciences / From the History of the 2005 British General Elections: The Application of Political Marketing in New Labours PR Campaign During the 2005 General Elections in the UK

Issue: Journal of Siberian Federal University. Humanities & Social Sciences. 2011 4 (4)
Authors: Valeeva, Rimma R.
Contact information: Valeeva, Rimma R. : Kazan (Volga Region) Federal University , 18 Kremlevskaya st., Kazan, 420008 Russia , e-mail:
Keywords: Great Britain; 2005 General Election; historic development of Labour Party under T.Blair; G.Brown; political marketing
Abstract: This article mainly concentrated on the evaluation of the use of political marketing tools in New Labours PR campaign,their efficiency and historical development of the party under T.Blair in 1997-2005. It could be of interest for Russian academics, historians, PR and political marketing specialists, and some of the tools and strategies might be considered and applied in Russian political campaigning.
Pages: 501-511
Paper at repository of SibFU: https://elib.sfu-kras.ru/handle/2311/2308