Journal of Siberian Federal University. Humanities & Social Sciences: Interaction of the English Language and Non-Verbal Semiotic Means in the Business Discourse of Creolized Texts on Financial Organizations Corporate Sites

Journal of Siberian Federal University. Humanities & Social Sciences / Interaction of the English Language and Non-Verbal Semiotic Means in the Business Discourse of Creolized Texts on Financial Organizations Corporate Sites

Issue: Journal of Siberian Federal University. Humanities & Social Sciences. 2016 9 (12)
Authors: Zueva, Elena E.
Contact information: Zueva, Elena E.: Higher School of Economics National Research University 25/12 B. Pecherskaya Str., Nizhny Novgorod, 603155, Russia;
Keywords: text; sign; creolized; semiotics; business communication
Abstract: The article examines the nature of heterogeneous semiotic systems – creolized texts – and their main characteristics. The connection of two semiotic layers in creolized texts – verbal and non-verbal ones is under analysis. The role and interaction of these elements in the text structure is investigated through specific examples – corporate Internet sites of banking organizations. The paper focuses on investigating the correlation of verbal meanings with visually expressed ones and, as a result of the study, offers a classification of the main meanings transmitted by non-verbal elements on the examined sites. The paper aims to extend the knowledge about the pragmatics of creolized texts in business discourse
Pages: 3044-3053
Paper at repository of SibFU: https://elib.sfu-kras.ru/handle/2311/30319