Journal of Siberian Federal University. Humanities & Social Sciences: Commercially Centred Public Linguistic Space of the Russian City through English Signage

Journal of Siberian Federal University. Humanities & Social Sciences / Commercially Centred Public Linguistic Space of the Russian City through English Signage

Issue: Journal of Siberian Federal University. Humanities & Social Sciences. 2017 10 (3)
Authors: Grishaeva, Elena B.
Contact information: Grishaeva, Elena B.: Siberian Federal University 79 Svobodny, Krasnoyarsk, 660041, Russia; ;
Keywords: Sociolinguistic discourse; public linguistic space; linguistic landscape; commercial shop signs
Abstract: The paper contributes into urban sociolinguistics, problematizing a modern city’s signage as a field of sociolinguistic discourse. The aim of the study is to envisage commercially centered public linguistic space trough organized and implemented language management process, and to reflect language users’ preferences and visual perceptions of linguistic tokens. Assessment of the city linguistic image has evidenced a sample of linguistic landscape discursive power and its symbolic role. From the qualitative research perspective, the paper examines resident’s self-reported emotions and perceptions of the linguistic landscape, a micro context of cultural, social and linguistic mixing. The research implies results from contributive efforts of multidisciplinary approach to analysis of urban settings: sociology of language, language policy and planning, applied linguistics, cognitive linguistics and cross-cultural studies
Pages: 348-358
Paper at repository of SibFU: https://elib.sfu-kras.ru/handle/2311/31558