- Issue
- Journal of Siberian Federal University. Humanities & Social Sciences. 2017 10 (12)
- Authors
- Shcherbenko, Eva V.; Kuimov, Vasiliy V.
- Contact information
- Shcherbenko, Eva V.: Siberian Federal University 79 Svobodny, Krasnoyarsk, 660041, Russia; ; Kuimov, Vasiliy V.: Siberian Federal University 79 Svobodny, Krasnoyarsk, 660041, Russia;
- Keywords
- food retail; retail trade; assortment of food products; prices for food products; private label
- Abstract
The article presents the analysis of the state of the food trade sphere in Russia. It gives an estimation of retail trade in food products of the Krasnoyarsk Territory and reveals the trends of the development of retail trade of the FMCG format in the regional market. Besides, the article estimates the structure of the cost of a minimum set of food products, studies the influence of the sanctions policy on the formation of the food retail market and shows the role of trade in the process of adaptation of food market entities to the conditions of sanctions. In the end, the article gives the data on the dynamics of the assortment and prices of retail trade enterprises on food products and shows the results of research of new technologies of interaction between manufacturers and retail chains, including technologies of “Private label”. The article also generalizes the role of retail trade in shaping the competitive conditions of the food market
- Pages
- 1916-1932
- Paper at repository of SibFU
- https://elib.sfu-kras.ru/handle/2311/68774
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).