Siberian Federal University

Issue

Journal of Siberian Federal University. Humanities & Social Sciences. 2008 1 (4)

Authors

Suslova, Anna Yu.

Contact information

Anna Yu. Suslova: Irkutsk State Linguistic University, Lenin st., Irkutsk, 664025 Russia, e-mail:

Keywords

Linguistic technologies; textualized world; verbal battle

Abstract

In modern political discourse a lot of American politicians with the help of their speechwriters and political image makers use various linguistic technologies to reach their political goals through the process of persuasion or bargaining. Producing various texts of speeches, they include into them not only deep knowledge of the natural and social worlds (values, beliefs, assumptions) but also their knowledge of language whose power of influence is evident and very strong. Such technologies as the simplicity of speech (direct appeal to ordinary people), effective image-making strategies by visual and verbal language means, the creation of effective visual products of persuasion (political advertisements and cartoons) allow them to introduce socially important and culturally oriented concepts for the purpose of keeping their power and reinforcing their influence on public opinion..

Pages

500-507

Paper at repository of SibFU

https://elib.sfu-kras.ru/handle/2311/850

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).