Journal of Siberian Federal University. Humanities & Social Sciences: Specific Features of Assessment Communicative Strategy in an American and Russian Entertaining TV‑shows

Journal of Siberian Federal University. Humanities & Social Sciences / Specific Features of Assessment Communicative Strategy in an American and Russian Entertaining TV‑shows

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Issue: Journal of Siberian Federal University. Humanities & Social Sciences. 2022 15 (11)
Authors: Issers, Oxana S.; Gerasimova, Anastasia S.
Contact information: Issers, Oxana S.: Dostoevsky Omsk State University, Russian Federation, Omsk; Gerasimova, Anastasia S.: Peter the Great St. Petersburg Polytechnic University Russian Federation, St. Petersburg;
Keywords: TV‑discourse; TV‑show; communicative strategy; communicative tactic; traditional communicative behavior; assessment
Abstract: Based on the material of two versions of the vocal TV project “The Voice” (American and Russian), the article dwells upon the features of the communicative behavior of the project coaches. One of the main communication strategies within the framework of the American and Russian versions of the television entertainment show is the public assessment of the project participants by the mentors of the competition. The subject of the research is communicative tactics that implement the assessment strategy. These tactics are analyzed in terms of the characteristics of American and Russian communicative behavior presented in a number of studies (I. A. Sternin, Yu. E. Prokhorov, T. V. Larina, G. Althen).Among the main features of American communicative behavior one can distinguish sociability, emotionality, openness, communicative democracy, active self-presentation, etc. Russians peculiarities include sociability, emotionality, sincerity, high degree of assessment, communicative dominance, etc. When describing communicative tactics, such factors as the format of the TV project, publicity of communication, a personal image of the coaches are also taken into the account. The results of the study show that the most popular tactic in both American and Russian versions of the show is the “self-presentation” tactic (30 % of examples in each case). The second most frequent communication technique is the “admiration” tactic (26 % and 15 %, respectively). Thus, the assessment strategy and its tactical arsenal used in statements are largely determined by traditional communicative features and characteristics of both cultures
Pages: 1598–1608
DOI: 10.17516/1997-1370-0939
Paper at repository of SibFU: https://elib.sfu-kras.ru/handle/2311/148780

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