Journal of Siberian Federal University. Humanities & Social Sciences: Correlation between the Original and Translation of Advertising Slogans: Translational Autonomy and Equivalence

Journal of Siberian Federal University. Humanities & Social Sciences / Correlation between the Original and Translation of Advertising Slogans: Translational Autonomy and Equivalence

Issue: Journal of Siberian Federal University. Humanities & Social Sciences. 2012 5 (6)
Authors: Sokolovsky, Yaroslav V.
Contact information: Sokolovsky, Yaroslav V. : Siberian Federal University , 79 Svobodny, Krasnoyarsk, 660041 Russia
Keywords: translation; original; autonomy; additions in translation; advertising slogans; equivalence
Abstract: This paper sheds some light upon the new category of autonomy in translation theory. The author makes an attempt to apply this category to a famous theoretical descriptive model by Vilen N. Komissarov.
Pages: 868-873
Paper at repository of SibFU: https://elib.sfu-kras.ru/handle/2311/2936