Journal of Siberian Federal University. Humanities & Social Sciences: Correlation between the Original and Translation of Advertising Slogans / Translational Autonomy and Equivalence

Full text (.pdf)
Issue
Journal of Siberian Federal University. Humanities & Social Sciences: 2012, Vol. 5, Issue 6
Authors
Sokolovsky, Yaroslav V.
Contact information
Sokolovsky, Yaroslav V. : Siberian Federal University , 79 Svobodny, Krasnoyarsk, 660041 Russia
Keywords
translation; original; autonomy; additions in translation; advertising slogans; equivalence
Abstract

This paper sheds some light upon the new category of autonomy in translation theory. The author makes an attempt to apply this category to a famous theoretical descriptive model by Vilen N. Komissarov.

Pages
868-873
Paper at repository of SibFU
http://elib.sfu-kras.ru/handle/2311/2936

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).