Journal of Siberian Federal University. Humanities & Social Sciences / The Terminological System Branding in the Russian Language: Formation, Harmonization and Translation

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Journal of Siberian Federal University. Humanities & Social Sciences. 2012 5 (6)
Chistova, Elena V.
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Chistova, Elena V. : Siberian Federal University , 79 Svobodny, Krasnoyarsk, 660041 Russia , e-mail:
terminological system; formation; harmonization; translation; alignment; branding; American; Russian

The paper is devoted to an issue of lexical and semantic difficulties during the process of transmitting the American terminological system branding into the Russian language. The author reveals the notion of the terminological system, describes the reasons and steps of the term harmonization and standardization, and identifies a number of problems associated with the alignment of the basic terms in the Russian terminological system branding (term ambiguity, synonymy, divergence, doublets, barbarisms, loan words, manipulative techniques in translation).

Paper at repository of SibFU

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